Kind Snack + Bravo’s “Summer House”: Bedrotting - “Good and Good For You” (2025)
Kind is embracing the Gen Z trend of Bedrotting as a form of self-care in this marketing campaign, equating their snack bars to idly recharging in that both are “good and good for you.” They’ve asked our team to create custom content partnering NBCU talent with this campaign in a way that resonates with younger audiences. Bravo’s “Summer House” stars Ciara Miller and Amanda Batula are the perfect selections as they’re self-care enthusiasts who have amassed a large Gen Z fan base.
Tapping into the cheeky rhetoric surrounding Gen Z’s Bedrotting social media content, I pitched the idea for this spot and co-wrote the script. My idea resulted in a first-of-its-kind creative execution that aired across Peacock and social media platforms.